A total of 6.55 million viewers watched us beat Bama for the second time in 2024. From Sports Media Watch:
“Outside of the playoff-affiliated bowls (Rose, Sugar, Fiesta, Orange, Cotton and Peach), the Wolverines’ win delivered the largest bowl audience on the ESPN cable networks since the January 2016 Alamo Bowl (TCU-Oregon: 8.76M).”
Some of the bowl games on ABC drew more, led by Colorado-BYU Alamo Bowl, which attracted 8 million viewers. We drew almost as many viewers for our meaningless bowl game as the Penn State-SMU playoff game, which attracted 6.60 million…