- The LA fires destroyed thousands of structures, and times are tough for the businesses that remain.
- In Malibu, Pasadena, and other areas of LA County, the wealthy were not the only ones affected.
- Small business owners report slowing sales and lower foot traffic.
Small businesses are struggling to get up off the mat after the LA fires walloped them — and some owners are asking people to remember that not everyone affected was a wealthy Hollywood star.
While many businesses in the path of the fires were destroyed , the ones that remain standing face their own set of challenges.
In the Pacific Palisades and Malibu alone, which were devastated by the Palisades Fire , there was a 64.7% decrease and a 67.7% decrease, respectively, in businesses open the week the fires started relative to the same week in January of last year. That’s according to data collected by Homebase, a small business operations platform…