How to attract an audience? How to grow a career? How to keep venue doors open amid so many entertainment options? These are still significant challenges for the live music ecosystem in North Texas.
Enter JAMBALOO, a free, week-long event set to unfold Feb. 2-8 across multiple North Texas cities.
Billed by its co-creators, long-time North Texas booking agency Spune Productions and the law firm Mullen & Mullen, as “a community-driven initiative designed to uplift the local music scene during challenging times,” JAMBALOO will blend discussion around industry trends, challenges and strategies, in the form of a symposium, and the celebration of live music with a series of concerts at four different venues.
The lineup
The confirmed line-up thus far for the inaugural JAMBALOO is a blend of national, regional and local acts, many of whom will be playing far cozier venues than normal: MJ Lenderman, Wild Pink, Lomelda, Slow Joy, Twain, Pretty Boy Aaron, Mark Lettieri, Robert Ellis, the Texas Gentlemen and Quaker City Night Hawks will appear. Participating venues are Tulips in Fort Worth; Club Dada in Deep Ellum; Ferris Wheelers in Dallas’ Design District and Andy’s in Denton. (Exact line-ups for each venue are being finalized.)…