As much as most of our readers say they want them, it’s just never easy to be successful with unique concept restaurants in our distribution areas — there is always just too much competition from other chain restaurants — so you need all of the little factors to come together to “make it,” including location, quality, demand for the product, management and more.
That’s why it wasn’t much of a shock to me that the Mochinut “More Than Just A Donut” location on Bruce B. Downs (BBD) Blvd. just north of I-75 (in the small plaza located north of Glory Days Grill) made the announcement shown lower left on Instagram a week or so before we went to press with this issue that the New Tampa location had closed, even though the Mochinut locations in Citrus Park, Temple Terrace and on the north S.R. 56 (near Mellow Mushroom) were staying open.
Whether or not Mochinut’s light-and-airy Korean-style donuts were a hard sell for folks raised on Krispy Kreme and/or Dunkin’ Donuts, the location of the New Tampa Mochinut (the second eatery to fail there; Mahana Fresh was the first) is extremely difficult to find and get to for a lot of people, even though it is visible from BBD.
Enter: Box Of Cubans!
I happened to stop by the already-closed Mochinut location to take the exterior photo to your left when I was able to see two people sitting inside the vacant eatery. They were Marcos and his wife Onelia (“Oni”) Silverio — the owners of the Box of Cubans restaurant in Riverview, who were waiting for contractors to come in to help them get the former Mochinut location ready to become their second fast-casual Cuban eatery…