It feels like just yesterday when New Times shared the news that New York City’s legendary H&H Bagels would expand to Boca Raton, its first location outside of Manhattan in 52 years. Today, on Wednesday, October 2, H&H Bagels CEO Jay Rushin and its Boca Raton staff were greeted at 5:30 a.m. by a crowd of more than 30 people waiting to get their New York bagel fix.
Whether it was the power of the brand’s social media posts with fun TikToks promoting the new location, local news spreading the word like cream cheese, or pure excitement from the Boca community, Rushin tells New Times the oven has been hot all morning.
“We had a line out the door until 6:30 a.m.,” Rushin tells New Times. “People keep coming, and the guys have been cycling to and from the oven in the back of the house every ten minutes for the last five hours. I mean, we’re doing so much volume today. The oven is running nonstop!”…