Coincidence or otherwise, Keith Lee has come yet again to Georgia, within days of a Michelin Guide Atlanta ceremony, flexing formidable food media influence.
It’s unclear if Lee — whose infamous 2023 Atlanta visit caused a national foodie firestorm a year ago — is still in Georgia. It’s also unknown if he is visiting other restaurants in Atlanta or elsewhere in the state.
What is known: the “Keith Lee effect” appears to be alive and well. It’s also worth noting that, if he didn’t consider how this latest Georgia visit coincides with the second annual Atlanta Michelin ceremony which occurred Monday, Lee has quite an uncanny sense of market timing.
See the complete list of Atlanta’s 2024 Michelin Guide restaurants
Last year’s visit from Lee resulted in media coverage that turned the celebrity influencer, who already had millions of TikTok followers, into a topic of conversation for readers at The New York Times , CNN , NBC News and other national outlets…