FRANKENMUTH — More than 100 snow and ice sculptures will line the streets of Frankenmuth during an annual winter event that transforms the popular Michigan destination into a wonderland.
Zehnder ’s Snowfest is scheduled for Wednesday-Sunday, Jan. 29- Feb. 2. The event has been around for more than three decades, according to John Shelton, vice president of sales and marketing at Zehnder’s of Frankenmuth. The popular restaurant is located at 730 S. Main St.
The idea for Snowfest formed in fall 1991, when Zehnder’s was exploring ways to bring additional business downtown in the winter. Shelton was approached by Bill Doring and Pete Rumsey, both of Saginaw, with the concept…