Overnight lines, mall fights and instant sellouts: Labubu toy mania comes to America

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Marivene Del Rosario, 42, shops at a Pop Mart store in Century City, her purse adorned with Labubu vinyl plush dolls. The nursing assistant and her partner have spent $2,500 on Labubu products since September. (Christina House / Los Angeles Times)

Every few Fridays, in the middle of the night, a line forms outside the Pop Mart store at Westfield Century City.

It’s the same scene over at Glendale Galleria. And at South Coast Plaza. Victoria Gardens in Rancho Cucamonga, too.

They come by the hundreds, all vying for the latest Labubu, a furry toy character with rabbit-like ears and a nightmarish grin stretched wide over a row of serrated teeth. Labubu, her legion of fans will tell you, is female, the size of a cat and a tad mischievous. She belongs to a Nordic tribe of elves known as the Monsters. She is very soft. They insist her boyfriend is a look-alike figure named Zimomo, but Pop Mart denies the relationship…

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