Richmond vendor program promises street merchants a new start

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Customer Cheshi Ashikaga, left, says she wants to learn how to make pupusas as she orders some from owner Elizabeth Mijamgo during the first day of Richmond’s Mobile Vendor Program at the corner of Macdonald Avenue and Marina Way, called Mobile Vendors Plaza in Richmond, Calif., on Thursday, Oct. 24, 2024. Street vendors have a designated space to sell food to the public from 10 am to 9 pm on Thursdays and Saturdays. (Ray Chavez/Bay Area News Group)

RICHMOND — The warm aromas of pupusas, burgers, and more wafted into the air Thursday as city and county officials celebrated the grand opening of a program that aims to give food vendors the support they need to flourish amid an environment of high costs and complaints from brick-and-mortar business owners.

The ribbon-cutting ceremony was held on the corner of Macdonald Avenue and Marina Way, where a parking lot will be home to a new food vendor initiative from 11 a.m. to 9 p.m. every Thursday and Saturday. Surrounding the location are government offices, the Richmond BART station and the Kaiser Permanente Richmond Medical Center – all busy facilities city and Contra Costa County staff hope will frequent the twice-weekly event.

“This is going to be successful if we all contribute, so please spread the word,” said Vice Mayor Claudia Jimenez…

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