O’Neill Surf Shop announced it will be closing its 25-year-old downtown Santa Cruz store Jan. 14, but is maintaining its four other locations in the county.
In an emailed statement provided to Lookout, General Manager Tanner Beckett said the store at the corner of Pacific Avenue and Cooper Street is closing as the company “seeks to consolidate operations in an evolving retail landscape.”
Reached by phone Friday morning, Beckett declined to comment further on why the location will be shuttered.
O’Neill Surf Shop’s closure comes after other large retailers announced their departures from downtown. Grocery store New Leaf Community Markets left in October and is moving to a larger space on River Street, and clothing chain Forever 21 will close down at the end of this month…