Western shoe brand Twisted X has donated $3 million of shoes to Soles4Souls to aid in Hurricane Beryl relief efforts.
Twisted X Global Brands, the Western shoe company known for its philanthropic projects, has joined the relief efforts, assisting those who have been affected by this year’s particularly devastating hurricane season. The shoe company is collaborating with Soles4Souls to distribute shoes across Houston, Texas, in the wake of Hurricane Beryl, which ravaged the Gulf Coast.
Hurricane Beryl, which killed 42 people and caused 2.7 million households and businesses to suffer prolonged power outages when it touched down in Matagorda, Texas, on July 8, 2024, is one of three major hurricanes to cause severe damage in the U.S. this year. Twisted X is giving back to its home state by donating 20,000 pairs of shoes to Soles4Souls, a nonprofit focused on redistributing and reselling donated shoes to help promote microentrepreneurs in areas of need.
Prasad Reddy, CEO of Twisted X Global Brands, has been open about his desire to use Twisted X as a force for good. “At Twisted X Global Brands, compassion is one of our highest priorities and we feel an immense sense of responsibility to take action to assist those in need whenever possible,” he said. “Our partnership with Soles4Souls allows us to provide a small sense of normalcy to those in need during times of turmoil.”
This marks Twisted X’s second collaboration with Soles4Souls — the two teamed up in 2022 to assist victims of the war in Ukraine. Twisted X provided 16,000 pairs of shoes, which Soles4Souls distributed to nonprofits in the area…