SALISBURY, N.C. — The Cheerwine Festival is set to return to Salisbury on Sat., May 17, promising a day filled with live entertainment, family fun, and a celebration of the South’s favorite cherry soda. This annual event, hosted by Cheerwine and its hometown, will feature over five hours of live musical performances from local and regional acts, Cheerwine-inspired food and drinks, family-friendly activities, arts and crafts, and more.
“We’re excited to welcome everyone back to Cheerwine’s birthplace for a day full of great entertainment, delicious food, and family fun,” Joy Ritchie Harper, vice president of marketing for Cheerwine and a fifth-generation founding family member, said in a released statement. “There’s nothing better than seeing our community come together, and we can’t wait to celebrate with old friends and new faces while sharing the unique charm and hospitality that makes Salisbury so special.”
Vendor applications for food, beverages, and crafts are now open at cheerwinefest.com, with merchants having until Feb. 7 to submit their applications. The musical lineup and other entertainment details will be announced in the coming weeks…