Drink Lodi wine!
That message is being shouted now more than ever by winegrowers, winemakers and wine industry professionals who say a crisis is afoot.
Those who put food and beverages on the table have always dealt with challenges. But this is different. Today’s wine market is being shaped by an unprecedented confluence of factors, including waning consumer demand, a global wine glut, and economic policies that have dramatically impacted growers and wineries, especially small outfits who are finding it more and more difficult if not impossible to stay afloat…