Dairy Management Inc. (DMI) President and CEO Barbara O’Brien outlined “now, next, and future” checkoff strategies to more than 800 dairy farmers and industry representatives at the 2024 joint annual meeting of the United Dairy Industry Association, National Dairy Promotion and Research Board and National Milk Producers Federation recently held in Phoenix.
O’Brien began by sharing that consumer retail dollar spending and volume sales for dairy are increasing – up 3% and 2%, respectively, year to date – and all categories are experiencing volume growth compared to last year.
“Make no mistake – we are experiencing what I call a dairy ‘renaissance,’” O’Brien said. “You’ve seen the headlines and heard the discussions on social media – it is clear the narrative is shifting, and this is our time.”…