You may have noticed that Kroger has begun using electronic shelf tags in some locations. They’re certainly fancy – but there’s concern that these high-tech price tags may lead to a controversial practice known as ‘dynamic pricing.’
Kroger in Michigan
Kroger is the largest supermarket chain in the United States with about 1,320 locations. In Michigan, Kroger operates about 120 stores in 82 cities, according to its website.
Although a proposed merger with Albertsons has hit many roadblocks, that takeover would give Kroger an even larger US footprint. Albertsons does not currently have any locations in Michigan.
What is Dynamic Pricing?
Dynamic pricing is a technique used by industries such as airlines, hotels, Uber, and others. Those companies routinely raise or lower the price of their product or service based on demand. When demand is high, prices go up in order to maximize profits…