Nondisclosure agreements: They’re not just for ex-lovers, disgruntled employees and Miss USA. Lately, a category of bottles known as “NDA wines” has been gaining traction, and some drinkers can’t seem to get enough.
“We have a lot of people who are like, ‘We only want NDA wines,’” said Joe Fisch, CEO of Wine Access, an online retailer headquartered in Napa.
It’s a sexy term for an age-old concept known as private label. Wineries with excess wine that, for various reasons, they don’t want to bottle themselves will sell some of it to a retailer like Wine Access. The retailer signs a nondisclosure agreement, promising not to reveal the producer’s name, then sells the wine for a fraction of what the winery would have charged — in some cases, Wine Access has claimed, a $300 bottle for $30…