The station had been operated via LMA by Edwards Media since at least 2018. The current R&B format launched in October 2023 following the move of its former Hip Hop brand “The Beat” to M&M Broadcasters’ 107.3 K297CC Waco/KRMX-HD4 Bellmead.
A new LMA with the buyer will take effect on Saturday, February 1 with KWBT flipping to Regional Mexican as “La Grande 94.5“. The new brand will be programmed by consultant Daniel Melendez who tells us, “The Waco market continues to grow and with only one Regional Mexican station in the local market we figured it was time to give Waco a second full power signal and not on a translator like it had been done in the past. We will start with non-stop music and include the night show “Desvelados” that currently airs in 15 cities in the US that I currently host.”…